Resources and Insights
See how DataVue helps lenders and agencies improve performance without changing their offer, timing, or creative – just smarter targeting.
In just weeks, DataVue’s custom ML model outperformed a national provider’s legacy solution—doubling response rates, improving conversion by 38%, and cutting acquisition costs by 25%, without changing a single creative or campaign cadence.
In 8 weeks, a top IMB used DataVue’s prescreen ready credit and behavioral signals and explainable ML models to prioritize purchase-ready households, and lower cost-per-acquisition by 22% while increasing funded loans.
The 3 Credit Bureaus: Everything You Need to Know About Experian, Equifax, and TransUnion Your credit affects nearly every major financial decision in your life,
🔥 Refis Surge 40%: How Smart Lenders Will Win Before Rates Swing Back Mortgage applications are on the rise again — and this time, lenders
Understanding Pre Screen Credit Data: Key Insights and Tips Pre screen credit data helps lenders identify suitable consumers for credit offers. This article explains what
After nearly a month of decline, mortgage applications surged, presenting a strategic window for forward‑thinking lenders. According to the Mortgage Bankers Association (MBA), for the week ending
The financial landscape in the United States is on the brink of sweeping change with the introduction of the “Big Beautiful Bill”—a landmark piece of
The youngest generation entering the workforce, Gen Z (ages 18-27), is reshaping the housing market as they begin to take their first steps into homeownership.
DataVue was built to solve what legacy providers can’t—speed, transparency, and measurable results. While others deliver data, we deliver intelligence. Our multi-sourced datasets combine credit, mortgage, and behavioral insights with predictive models that identify high-intent borrowers faster and more accurately. The result is smarter targeting, higher conversion, and campaigns that move from concept to market in days, not months.
DataVue provides a comprehensive consumer view through credit, mortgage, and behavioral data attributes. We combine regulated and non-regulated data sources to deliver rich audience intelligence—covering financial behavior, property ownership, credit trends, and lifestyle indicators. Each dataset is validated, privacy-compliant, and designed to help lenders and marketers target precisely and responsibly.
Our predictive models are built on real campaign performance—not theoretical assumptions. They use explainable AI to forecast who will respond, convert, or repay, giving you clarity into what drives results. Unlike black-box scoring systems, DataVue’s models are transparent, customizable, and easy to validate—so you can trust every insight behind each prediction.
Speed is one of DataVue’s biggest advantages. Most clients go from onboarding to campaign-ready audiences in a matter of days—not months. Our agile processes and prebuilt integrations help you act on opportunities faster, respond to market shifts, and capture borrowers at the moment of intent.
Yes. DataVue’s credit data and prescreen audiences are fully FCRA-compliant and privacy-verified. We provide both regulated and non-regulated data environments depending on your campaign goals—ensuring every activation meets federal and industry standards.
We’re a long-term partner, not a transactional vendor. Every client is supported by a dedicated team that helps with audience design, testing, model optimization, and performance analysis. Our goal is to make data activation continuous and measurable—so your success scales over time.
We work with lenders, banks, and marketing agencies that need better intelligence to drive acquisition and growth. Whether you’re a direct lender seeking high-intent borrowers, a bank optimizing deposit growth, or an agency managing campaigns across clients, DataVue provides the precision and performance to improve results across every channel.
If you need further clarification or assistance, we’re here to help.
Leverage trusted data, predictive intelligence, and proven strategies to deliver measurable results with confidence.
